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Latest CRUX Workplace News

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Flexible workplace design featuring a mix of focus areas, collaborative spaces, and activity-based worksettings.

As organizations settle into more flexible ways of working, the challenge isn’t simply reducing space or adding new worksettings. It’s designing a workplace that genuinely supports how people work, and one that people trust and choose to use.


Our approach is grounded in a simple idea: workplace design should be based on real work behaviour, not outdated planning norms or generic ratios.


From Headcount to Human Behavior: Understanding How People Work

Traditional space planning starts with headcount and applies broad assumptions — desks per person, meeting rooms per floor, collaboration space as a percentage uplift. While simple, this outdated approach struggles in today's work environments where people don’t work the same way, at the same time, or in the same place.


We begin by understanding work as it actually happens.


Using our Workplace Experience Platform, employees:

  • describe the activities they perform during a typical working week,

  • indicate how much time they spend on each activity,

  • select the worksettings they feel best support those activities, and

  • identify their key collaborators and the types of collaboration that are most productive.


This is critical. Rather than consultants or designers guessing what spaces are needed, employees directly shape the demand profile, for focus, collaboration, meetings, project work, and support activities.


The result is a dataset that reflects real behaviour, real preferences, and real constraints, not abstract workplace theory.

Just as importantly, this process gives people a voice early. A co-created approach to workplace design. That involvement builds understanding, credibility, and trust before any design decisions are made.


From Employee Participation to an Evidence-Based Space Strategy

Employee inputs are then translated into a robust, activity-based space 'budget'. Activity time (normalised to a typical working week) is converted into demand for specific worksettings, aggregated by team and location, and adjusted for efficiency, attendance patterns and options to consider whether planning is based on average or peak presence.


Because utilization is driven by activity duration, not blunt desk-sharing ratios, the model works across hybrid, flexible, and traditional office environments. It provides clear, evidence-based answers to the questions leaders care about:

  • How many worksettings do we actually need?

  • What mix best supports focus, collaboration, and meetings?

  • How much space is required, and why?


The outcome is a transparent, auditable space budget grounded in how people say they work.

The Role of Professional Insight in Flexible Workplace Planning

Data alone doesn’t create a successful workplace, interpretation does. Every space budget is reviewed by an experienced workplace strategy consultant, alongside:

  • open-text employee feedback,

  • executive and departmental leadership interviews,

  • business priorities, growth plans, and operational constraints.


Using professional judgement, the worksetting mix is calibrated and moderated to ensure the workplace is not only efficient, but practical, resilient, and aligned with organizational culture.


This step turns participation and data into a solution that works in the real world.


Supporting Collaboration Through Workplace Neighborhood Planning

The moderated space budget is then translated into a concept-level design using our neighborhood planning model. Neighborhoods are configured to bring together the right balance of focus, collaboration, meeting, and support spaces, enabling teams to work effectively while allowing collaboration to happen naturally and organically through shared spaces with key collaborators in adjacent neighborhoods.


Rather than relying on isolated settings scattered across a floorplate, rigid grid layouts, or a central "furniture showroom" the neighborhood model ensures:

  • proximity between collaborators,

  • clear relationships between different work modes,

  • and flexibility without chaos.

Because employees helped define the inputs, the resulting workplace feels intentional, not imposed.

Why Activity-Based Workplace Design Matters

ABW isn’t just a spatial shift; it’s a behavioural one. When people recognize their own work patterns and preferences reflected in the workplace, adoption is faster, resistance is lower, and change is more sustainable.


By combining employee participation, data-led analysis, and expert calibration, our approach helps organizations create flexible workplaces that are:

  • right-sized,

  • fit for purpose,

  • and genuinely used by the people they’re designed to support.


That’s how we move from theory to successful reality.

Drop me an email if you feel this may be a useful approach for your company

Workplace data analytics supporting informed real estate strategy and office space optimization

Why Data Interpretation Matters for Smarter Real Estate Planning

Every month, I speak to workplace and real estate leaders sitting on mountains of occupancy data — badge swipes, Wi-Fi connections, desk bookings, sensor reports — and yet they still can’t answer the most basic boardroom question:

Do we need all this space?

The irony is, most organizations already have the data they need to act. What’s missing is context. The ability to interpret the signals, benchmark them, and translate them into actions that a CFO can stand behind.

That’s where our workplace experience platform comes in.

We take the feeds you already have, access control, desk bookings, Wi-Fi, sensors, HR rosters, parking analysis — and integrate them into a structured methodology, alongside our proprietary workplace engagement tools and space budgeting module. This creates a consistent, repeatable way to baseline your portfolio, make confident decisions, and track whether those decisions are delivering value.

The Problem Isn’t Data. It’s Decision Readiness.

Amazon’s attempt to bring employees back to the office in January 2025 was disrupted — not by protest, but by poor capacity planning. Several sites ran out of desks and parking, forcing local delays and damaging leadership credibility.

Meta, facing the opposite problem, is working to offload nearly 2 million square feet of office space across the Bay Area, including three entire campuses in Fremont (SFGate).

Different triggers, same root cause: translating occupancy signals into timely, confident briefings and board actions.

Turning Workplace Data into Actionable Insights

We begin with a current-state baseline using our workplace experience platform. This tells us what work settings best suit your employees’ workstyles, and what space allocation is right for each department.

Four Dimensions of Workplace Analytics

We then integrate multiple data feeds — digital and human — into the platform, producing clear insight across four key dimensions:

  • Utilization: What space is being used, when, and at what density?

  • Cost: What is your current spend per FTE or per utilized seat?

  • Experience: Are people able to do their best work in the space?

  • Flexibility: How much of your space supports flexible, collaborative, or on-demand use?

These outputs are never abstract. They lead directly to action.

For example:

  • If a site shows consistently low utilization, we’ll flag it for detailed review, whether that’s lease exit, subletting, or a renovation to optimize occupancy.

  • If collaboration space usage is growing quarter over quarter, we’ll highlight reallocation opportunities, grounded in the platform’s analytics.

From Baseline Analysis to Ongoing Portfolio Decisions

This baseline becomes your reference point for all future decisions. Then every 90 days, we refresh the live data and deliver a board-ready update with trigger-based actions and clear financial implications.

Why Real Estate Strategy Needs an Independent Interpreter

We’re not here to sell sensors or software licenses. We’re not pushing an IWMS. We’re your independent interpreter, connecting your existing data to your strategic goals, and translating insights into board-level decisions.

By blending the signals your systems already generate with what your employees and leaders are saying (via our engagement tools), our platform delivers insight that’s financially grounded and operationally credible.

No more guesswork. No more static reporting.

Our clients don’t need more complexity. They need clarity. A baseline they can trust. A quarterly rhythm that keeps the Board informed and decisions moving. And a partner who understands the pressure behind every square foot.

If your portfolio strategy is still being driven by gut feel and Excel estimates, it’s time to talk.

Let’s turn your data into direction.

Evidenc 2022
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