Updated: Sep 12, 2020
Design Strategy Unit analyses the functional and emotional demands of an organisation’s working environment informing firstly its workplace strategy and ultimately its design brief. Utilising digital tools to engage with a wide range of employees this enables business leaders to quickly and efficiently make informed decisions to align their workplaces with employee needs and business objectives.
Uniquely, the combined DSU offering and the expertise that SB+C and CRUX each bring to the collaboration provides clients with the seamless delivery of workplace strategy and analysis, in parallel with concept design, test fits and a fresh vision to reimagine the workplace, and implement any change in working practices.
David George, Founder and CEO at CRUX said:
“We’re excited for this collaboration and being able to offer the rich depth of experience of the interior design and architecture services of SB+C to our clients as part of the Design Strategy Unit offering, making us one of the most integrated and complete consultancies in this sector. ’’
Katherine Neathercoat, Head of Interior Design at SB+C said of the collaboration:
“We are delighted to be augmenting our Design Strategy Unit through the collaboration with CRUX. We look forward to offering our clients the broad and enhanced service in the arena of real estate and workplace strategy that this opportunity affords us.”
Get in touch with the team at CRUX today to join 60 other businesses creating more successful workplaces
Updated: Sep 12, 2020
December 2019
After numerous visits and meeting with potential partners, peers and clients in New York, San Francisco, Los Angeles and San Diego, we have taken the decision to launch our US based Company CRUX - Corporate Real Estate User Experience. We will focus on real estate and workplace strategy supported by workplace change management services.
Early in the New Year we will be setting up our offices and starting to grow the business and recruit the best people to work with us - watch this space!
Several recent visits to both New York and the West Coast have revealed the significant volume of real estate construction, renovation and relocation projects underway in Manhattan with a particular focus on Hudson Yards and Mid-Town around Grand Central. The scale of new developments and new ways of working on the West Coast, particularly for life sciences and high tech are significant
The unique market that is New York City, is awash with projects and following conversations we have had with potential partners and clients on our recent visits, we believe that there is a real opportunity for our niche, tenant focused real estate/workplace strategic advisory service.
In San Francisco and Los Angeles we have been meeting with tech and media company executives to explore how we can best help them Our service complements that of other professional advisers and brokers, seen as a value added service, and as in the UK, it will help tenants make sure their approach to accommodation is aligned to their business model.
A return visit later in 2019 is planned to progress this initiative.
